Answer engine optimisation (AEO), measured

Your buyers ask ChatGPT now. It names one company.

There is no page two. Answer Audit asks the AI assistants the questions your buyers actually ask, and shows you who got named, who got cited, and what to fix.

  • Free
  • About a minute
  • No account, no call

Free: six real buyer questions on three AI assistants. For 30 days: your competitors on the same answers and one page drafted for you. Your report stays free for ever.

Example reportbramblewood.co.ukOutsourced cold email, UK
1of 18 answers
named them
Buyer questionChatGPTGeminiPerplexity
Who does outsourced cold email for B2B software companies in the UK?
What do teams use to book meetings without hiring sales development reps?
Best cold email agency for a seed stage startup?
Who can fix a cold email campaign that gets no replies?
Which agencies do people actually recommend for outbound?
How much should outsourced outbound cost for a 20 person company?
Perplexity · question 4Named you. This is the one answer where a buyer asking Perplexity hears your name. The report shows the full reply and the pages it cited.
Tap any cell to open the answer. Company names are made up.Claude and Google Search's AI answer join in the $29£24 report
Every question goes to five AI assistants, the same wayChatGPTGeminiPerplexityClaudeGoogle Search AI
Why it matters

The results page is going away. The answer is what is left.

For twenty years the game was being on page one. Now the assistant reads page one for the buyer and gives them one answer. When that happens, the clicks stop.

8%

of Google visits with an AI summary clicked a result, against 15% without. The click rate roughly halves.

Pew Research, July 2025
1%

of those visits clicked a source cited inside the summary. Being a footnote is not the same as being named.

Pew Research, July 2025
34.5%

lower click-through for the top-ranking page when an AI Overview appears, across 300,000 keywords.

Ahrefs, April 2025
68%

of US Google searches now end without a click at all, up from 60% in 2024.

SparkToro, 2026
0
of 18 answers named usartfusion.com · 6 Sep 2026
Six questions, three assistants, eighteen answers. Eighteen dashes.
Named insteadPeec5 answers
We ran it on ourselves first

Zero. And one company we had never heard of, five times.

That was our own first report, not a mock-up. Most companies see a small number the first time, and that is the useful result: it shows who you are really up against, whatever your pitch deck says.

The check tells you whether the answer includes you, before you find out from the pipeline.

How it works

It measures the market, not your marketing.

Your brand is withheld until the questions are written. The assistants are asked what a buyer would ask, not what your homepage says.

  1. 01

    Give us your website, or just the name

    We find your site, read it and fill in the rest: brand, what you sell in a buyer's words, competitors, market. You check it and hit run.

  2. 02

    We write the 25 questions buyers ask

    Across the whole buying process, from “who does this” to “who should we trust”. The same questions for every company in the category, so scores compare.

  3. 03

    Confirm your email, get the report by link

    Nothing runs until you click the link in your inbox. The assistants answer, the grid fills in, and the report lives at a link that stays yours.

What you get

Real answers, not a score.

Every report reads the same way, top to bottom. Every answer opens to the actual reply the assistant gave, dated, with its sources.

Your number

How many answers named you, out of every answer the assistants gave. A figure you can put in front of a board.

The grid

Buyer questions down the side, assistants across the top. In every cell, the company that assistant recommended, or nobody.

Who they named instead

The companies that took the answers, counted. Your real competitors in the eyes of the assistants.

The websites they read

The directories, review sites and articles each assistant cited. Getting listed there is the fastest way in, because the assistants already trust them.

What to fix first

A short list, in order, specific to your grid. The first item is the one that changes the most answers for the least work.

6 of 25

Questions answered free

The other nineteen are listed so you can see what buyers ask. The $29£24 report answers all of them on five assistants.

What to publish

The page that gets named looks like this.

An answer first, the honest comparison, the questions people actually ask, and schema so assistants can read it. The page plan finds which of your pages are close, which need rewriting, and drafts one for your weakest question.

What an answer-shaped page looks like

Who does outsourced cold email for B2B software companies in the UK?

Bramblewood, Northlane and Kestrel all run outsourced cold email for B2B software companies in the UK. Bramblewood suits teams under twenty who want the whole thing handed off, from list building to replies; Northlane suits teams that already have a list and want copy and sending only; Kestrel suits larger teams that want their own SDR trained rather than an agency running it long term.

How the options compare

  • Bramblewood: full service, UK based, from £1,200 a month.
  • Northlane: copy and sending only, bring your own list.
  • Kestrel: coaching and handover, built to be taken in house.

Questions people ask

Is outsourced cold email worth it for a small team? Usually, once a founder is spending more than a few hours a week on it themselves.

How long before it works? Most teams see reply rates settle after three to four weeks of sending.

Made-up company. The shape is the point: the answer first, the options compared honestly, the questions people ask, and schema so engines can read it.

{
  "@context": "https://schema.org",
  "@graph": [
    { "@type": "Article", "headline": "Who does outsourced cold email for B2B software companies in the UK?", "about": "Outsourced cold email for B2B software companies" },
    { "@type": "FAQPage", "mainEntity": [
      { "@type": "Question", "name": "Is outsourced cold email worth it for a small team?", "acceptedAnswer": { "@type": "Answer", "text": "Usually, once a founder is spending more than a few hours a week on it themselves." } }
    ] }
  ]
}
Three ways to find out

By hand, with us, or with an agency.

All three work. They differ in what you can see afterwards and what it costs to keep looking. We are the middle column, and we say so.

By hand, in ChatGPTAnswer AuditAn agency retainer
Asks live, brand withheldBy handYes, if you resist asking about yourselfAnswer AuditYes, every timeAgencyUsually; some free scores are estimated
Every answer, dated, with sourcesBy handIf you copy them into a sheetAnswer AuditEvery answer opens in fullAgencySummarised in a deck
Questions and assistantsBy hand6 questions, 3 assistants, about ten minutesAnswer Audit25 questions, 5 assistants, about a minuteAgencyTheir prompt set, their assistants
What to fix first, in orderBy handYou work it outAnswer AuditWith effort and impact on eachAgencyIn the plan
Re-runs monthly, shows what movedBy handOnly if you rememberAnswer AuditMonitor: $29£24 to start, then $19£15 a monthAgencyInside the retainer
Cost to find out where you standBy handYour timeAnswer AuditFree, then $29£24Agency$999 to $3,000 a month, or a call
Pricing: audit first, then track

See the answers AI assistants give your buyers before you pay for a monthly tracker.

The free check and the one-off report ask AI assistants the questions buyers in your category ask, and show you their answers: who got named, which websites they cited, and what to fix first. If you then need daily numbers, a monthly tracker is the better buy, and we will tell you so. If you would rather someone did the work, we do that too.

Nothing is a subscription unless it says so.

Free check$0£0Confirmed email. One per domain every 30 days. Your report stays free for ever.
  • 6 of the 25 buyer questions
  • ChatGPT, Gemini and Perplexity
  • Who got named, who got cited
  • The websites the assistants read
  • What to fix first
  • For 30 days: your competitors on the same answers and one page drafted for you
Run the free check
All 25 questions
Full report$29£24once125 answers, about 23 cents eachabout 19 pence each. No call, no subscription.
  • All 25 questions buyers ask
  • Five assistants, with Claude and Google Search's AI answer
  • Every answer with the sources it cited
  • Fixes ordered by your weakest assistant
  • A permanent private link, plus the CSV and PDF
Start with the free check
MonitorThe full report, $29£24, then$19£15a monthor $190£150 a year, report included, two months freeAdds a monthly re-run to the full report: every answer you gained or lost, and an email with the count. Cancel the monthly part any time; the report stays.
  • Everything in the full report
  • Same 25 questions, every month
  • What moved, answer by answer
  • An email when your number changes
Start with the free check
Add to the full report, once
  • Competitor pack$19£15
  • Question pack$19£15
  • Market pack$29£24
  • Page plan$29£24
Or the report and all four packs together for $79£65.
When the number needs a person
  • Monitor Pro: weekly, every question sampled three times$150£120 a month
  • Full audit with a 90 day plan and a callfrom $750£600
  • Get cited: we do the workfrom $1,500£1,200 a month
Ask about working with a person
Running AEO for clients?Every report can carry your agency's own name and logo, and one account holds every domain you run.
Questions

What people ask before they run it.

Anything else: answers@answeraudit.co.uk

Why do you need my email before the check runs?

Asking the assistants costs real money each time. Confirming means the check only runs for people who actually want it. Nothing runs until you click the link, and the report comes back to the same address.

Do you ask about my company by name?

No, and no question names a competitor either. An assistant asked about a named company will talk about it; a buyer without a shortlist does not ask that way. Your brand is withheld until the questions are written.

Where do the 25 questions come from?

From your category, described the way a buyer would say it, following the AI visibility prompt research method (Elad Hefetz, MIT): a few buyer personas first, then the questions each would type into an assistant before choosing.

Is this what people actually see in ChatGPT?

Close, not identical. Answers come from the assistants' application programming interfaces (APIs), which are a proxy for what a person sees in the app. Every assistant is asked the same question the same way, so the grid is comparable and repeatable.

Which AI assistants do you ask?

Five: ChatGPT, Gemini, Perplexity, Claude and Google Search's AI answer (AI Mode or an AI Overview, whichever Google gives). Not Microsoft Copilot. The free check asks the first three; the full report asks all five.

What happens to my data?

Free checks are stored and may be used in aggregate research about which sources AI assistants cite. Paid reports are private to you and never used that way.

What do I actually do with the result?

Get listed on the websites the assistants already read, publish answers to the questions where you were absent, and describe the company the same way everywhere. The report says which first. If you would rather we did it, that is the full audit.

Find out which side of the line you are on.

Free, about a minute, no account. You get your number and the first fix straight away.