Tools

AI visibility tools, compared.

There are two ways to find out whether AI assistants recommend you: a tool you run yourself, or someone who runs it for you. Both are here, with prices as each vendor's own pages showed them on the date under its name, in the currency they were shown in. Prices and engine coverage change often; confirm on the vendor site before you buy.

Tools you run yourself

WhoPricingEnginesBest forNote
Answer Audit
Free checkFull report: $29£24 onceMonitor: $19£15 a month
ChatGPT, Gemini, Perplexity, Claude, Google Search AI (AI Mode or AI Overview)Seeing the actual answers before you pay anyoneOurs. Every cell is a real answer you can open, the report is bought once with no subscription, and agencies can resell it under their own name.
Otterly.AI
Read 12 October 2026
Lite: $29 a monthStandard: $189 a monthPremium: $489 a monthEnterprise: on request
ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot; add-ons: Google AI Mode, Gemini, ClaudeSmall teams starting to trackA low entry price, with 15 prompts on the entry plan and engines added one by one.
Peec AI
Read 12 October 2026
Starter: €85 a month or $95 a monthPro: €205 a month or $245 a monthAdvanced: €425 a month or $495 a monthEnterprise: on request
Choose 3 of ChatGPT, Google AI Overviews, Google AI Mode, Microsoft Copilot, Perplexity, Gemini; add-ons: OpenAI Search API, Claude Sonnet, Claude Haiku, DeepSeek API, Qwen API, Grok, Mistral, Muse Spark, Naver AI, Amazon RufusMarketing teams and agencies tracking their own prompts dailyDaily tracking of your own prompts across the main assistants, with unlimited users and agency plans.
Profound
Read 12 October 2026
Trial: freeEnterprise: on requestAgency Growth: $99 a month
ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Anthropic Claude, Google AI Overviews, Exa SearchLarge brands and agencies wanting a full platform with content agentsEnterprise priced on request; an agency plan from $99 a month. Agents that write as well as measure.
Semrush AI Visibility Toolkit
Read 12 October 2026
AI Visibility Base: £80.22 a month or $99 a monthSEO + AI Search Starter: £161 a month or £133.84 a month, billed yearlySEO + AI Search Pro+: £242 a month or £201.09 a month, billed yearlySEO + AI Search Advanced: £444 a month or £369.23 a month, billed yearlyEnterprise: on request
ChatGPT, Google AI, Gemini, PerplexityTeams already paying for SemrushAI visibility inside the Semrush suite, sold alone per domain or bundled with its SEO toolkit.
Ahrefs Brand Radar
Read 12 October 2026
Custom Prompts: from $50 a month or from £40 a monthAI Visibility Index: from $199 a month or from £159 a month
Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, Microsoft Copilot, ClaudeSEO teams who want AI mentions beside their rank dataTwo ways in: a large ready-made index of AI answers, or your own prompts on a check allowance.
AthenaHQ
Read 13 September 2026
Free tier; from $295 a monthChatGPT, Perplexity, Gemini, AI OverviewsShopify brands wanting revenue attributionEcommerce first.
Airfleet AI Visibility
Read 13 September 2026
Paid, on requestChatGPT, Gemini, Perplexity, Copilot, AI OverviewsContinuous monitoring with prompt-set uploadBuilt by the author of the prompt research method our questions follow; accepts its file format directly.
Scrunch AI
Read 13 September 2026
Paid, on requestChatGPT, Perplexity, Gemini, ClaudeContent teams acting on gapsEmphasis on recommended fixes, not just measurement.

Done for you

A monthly retainer where an agency does the measuring and the fixing. Worth it once you know which questions you are losing; expensive as a way to find out.

WhoPricingEnginesBest forNote
Answer Audit services
Monitor Pro: $150£120 a monthFull audit: from $750£600 onceGet cited: from $1,500£1,200 a monthAgency white label: from $189£149 a month
ChatGPT, Gemini, Perplexity, Claude, Google Search AI (AI Mode or AI Overview)A company that wants the number moved, not just measuredOurs. Starts from your own report, so the brief is the grid.
CommerceV3
Read 13 September 2026
From $999 a month, 35 bundled servicesChatGPT, Perplexity, Gemini, Claude, AI OverviewsDTC ecommerce brands, $1M to $20M, that want one agency for everythingRetainer, not a tool. Its free score is inferred, not a live check, by its own small print.