Who AI assistants recommend for accountancy firms
We asked ChatGPT, Gemini and Perplexity the questions buyers ask before choosing accountancy firms for sole traders and small limited companies that want year-end accounts and tax returns done, and counted who the answers recommend. The questions were written from the category description alone, before any company's name was given. 18 answers so far.
Named most
| # | Company | Answers naming it | Share of voice | Position |
|---|---|---|---|---|
| 1 | Crunch | 6 of 18 | 8% | on average second when named |
| 2 | GoForma | 6 of 18 | 8% | on average third when named |
| 3 | The Accountancy Partnership | 6 of 18 | 8% | on average second when named |
| 4 | ABM Chartered Accountants | 4 of 18 | 5% | named first |
| 5 | Holloway Davies | 4 of 18 | 5% | on average second when named |
| 38 more companies named, and every answer, in a check or a report | ||||
Answers come from each assistant's interface for software: a close proxy for what a person sees in the app, not a copy. Each company is counted once per answer that names it. Share of voice: of all the times a company was named, how often it was this one. Position: where it came among the companies an answer named, in the order the answer named them, counting companies named in the answer's words, names written as links included, but not a company that appears only as a web address or a cited source.
The 25 questions buyers ask
Written for this category and market from the category description alone, before any company's name was given. The same questions are used for every company in the category. How they are written.
Written 3 October 2026: a few buyer personas for the category first, then the questions each would type into an AI assistant. How Answer Audit writes its questions.
Sole trader tax
- Who are the best accountants for sole traders in the UK for year-end tax?
- I need an accountant for my first sole trader tax return, who should I choose?
- Recommendations for accountants who understand freelance income and expenses for tax returns.
- Who can help with my sole trader tax return and provide basic tax advice?
Online accounting services
- Compare online accountancy services for small limited companies in the UK.
- Online accountants for small businesses with good reviews for tax and accounts.
- Affordable online accountants for self-assessment tax returns.
Affordable accountants
- What are the most affordable accountants for self-employed individuals in the UK?
- Which UK accountants offer good value for money for annual tax returns for sole traders?
- Which accountants offer fixed-fee services for sole trader year-end accounts?
Year-end accounts
- Which accountancy firms specialise in year-end accounts for small businesses?
- Top-rated accountancy services for small limited companies looking for efficient year-end processing.
- UK accountancy firms for small limited companies needing comprehensive year-end support.
Limited company accounting
- Recommendations for accountants handling corporation tax returns for UK limited companies.
- Find an accountant for my limited company's year-end accounts and tax.
- I need an accountant to handle my limited company's annual accounts and corporation tax.
- Compare services for limited company year-end accounts and tax returns.
- Which accountancy firms are best for limited company accounts and corporation tax filing?
HMRC compliance
- Best accountants for freelancers to ensure HMRC compliance.
- Best accountants for ensuring HMRC compliance for small businesses.
Bookkeeping support
- Accountants that provide bookkeeping support and year-end accounts for small businesses.
Tax returns
- Who are reliable accountants for self-assessment tax returns in the UK?
- I need an accountant for my annual tax return for my freelance business.
Small business tax advice
- Accountancy firms specialising in small business tax advice and year-end filing.
- Accountants that offer proactive tax advice for small businesses.