League tablesUnited KingdomAsked 3 October 2026

Who AI assistants recommend for CRM software

We asked ChatGPT, Gemini and Perplexity the questions buyers ask before choosing CRM software for small B2B sales teams that want to track deals in one place, and counted who the answers recommend. The questions were written from the category description alone, before any company's name was given. 18 answers so far.

Named most

#CompanyAnswers naming itShare of voicePosition
1Pipedrive17 of 1818%on average second when named
2Zoho CRM9 of 1810%on average third when named
3HubSpot Sales Hub7 of 188%on average second when named
4Freshsales6 of 186%on average fourth when named
5Nutshell5 of 185%on average second when named
29 more companies named, and every answer, in a check or a report

Answers come from each assistant's interface for software: a close proxy for what a person sees in the app, not a copy. Each company is counted once per answer that names it. Share of voice: of all the times a company was named, how often it was this one. Position: where it came among the companies an answer named, in the order the answer named them, counting companies named in the answer's words, names written as links included, but not a company that appears only as a web address or a cited source.

Where does your company stand on these questions?Who got named in every answer, and the websites the assistants read. Free, about a minute.
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The 25 questions buyers ask

Written for this category and market from the category description alone, before any company's name was given. The same questions are used for every company in the category. How they are written.

Written 24 September 2026: a few buyer personas for the category first, then the questions each would type into an AI assistant. How Answer Audit writes its questions.

CRM Features

  1. What are the best CRM systems for a small B2B sales team in the UK?
  2. How to choose a CRM for a small B2B sales team focused on deal tracking?
  3. CRM solutions for small B2B companies with strong data security.
  4. CRM for small B2B sales teams to centralise customer data.
  5. How can a CRM help my small B2B sales team improve deal conversion rates?

Pricing & Value

  1. Compare affordable CRM software options for tracking B2B sales deals.
  2. Cost-effective CRM systems for growing B2B sales teams in the UK.
  3. Which CRM offers the best value for money for a small B2B sales team?
  4. Affordable CRM with mobile app for B2B sales teams on the go.

Ease of Use & Implementation

  1. Which CRM platforms are easiest to set up for a small sales team without IT support?
  2. Easy-to-use CRM for B2B sales reps to log customer interactions.
  3. CRM software for small B2B businesses with good customer support.
  4. Comparing CRM platforms for small B2B sales teams with a focus on ease of adoption.

Sales Pipeline Management

  1. CRM software with strong sales pipeline visualisation for small B2B businesses.
  2. CRM platforms with customisable sales pipelines for B2B businesses.
  3. What are the best CRM options for a small B2B sales team that needs to track complex deals?

Lead Management

  1. Recommendations for CRM tools that help sales reps automate follow-up tasks.
  2. What are the top-rated CRMs for managing B2B sales leads efficiently?
  3. What CRM systems are good for managing B2B sales opportunities from initial contact to close?

Reporting & Analytics

  1. What CRM solutions offer good reporting for B2B sales performance?
  2. Best CRM for generating sales forecasts for a small B2B team.
  3. CRM for small B2B with clear dashboards for sales managers.

Customer Communication

  1. CRM for small B2B teams with excellent customer communication tracking.

Integration & Scalability

  1. CRM software that integrates well with email marketing for B2B sales.
  2. Which CRM offers the best integration with popular business tools for B2B sales?