Who AI assistants recommend for link building and digital PR agencies
We asked ChatGPT, Gemini and Perplexity the questions buyers ask before choosing link building and digital PR agencies for brands that want authoritative links and press coverage, and counted who the answers recommend. The questions were written from the category description alone, before any company's name was given. 18 answers so far.
Named most
| # | Company | Answers naming it | Share of voice | Position |
|---|---|---|---|---|
| 1 | UnitedPress | 4 of 18 | 5% | on average second when named |
| 2 | LinkPanda | 3 of 18 | 3% | on average fourth when named |
| 3 | Omniscient Digital | 3 of 18 | 3% | on average third when named |
| 4 | Siege Media | 3 of 18 | 3% | on average second when named |
| 5 | Aira | 2 of 18 | 2% | named first |
| 53 more companies named, and every answer, in a check or a report | ||||
Answers come from each assistant's interface for software: a close proxy for what a person sees in the app, not a copy. Each company is counted once per answer that names it. Share of voice: of all the times a company was named, how often it was this one. Position: where it came among the companies an answer named, in the order the answer named them, counting companies named in the answer's words, names written as links included, but not a company that appears only as a web address or a cited source.
The 25 questions buyers ask
Written for this category and market from the category description alone, before any company's name was given. The same questions are used for every company in the category. How they are written.
Written 3 October 2026: a few buyer personas for the category first, then the questions each would type into an AI assistant. How Answer Audit writes its questions.
Authoritative Link Building
- Which agencies in the UK specialise in building authoritative backlinks for B2B tech companies?
- How can I find an agency that guarantees high-quality, relevant backlinks for my SaaS product?
- What are the leading link building agencies for improving domain authority in competitive niches?
- How to choose a link building agency that focuses on quality over quantity for long-term SEO gains?
- Agencies that specialise in securing high-DA backlinks from educational institutions or government sites.
Digital PR Strategy
- Compare digital PR agencies that focus on securing national press coverage for e-commerce brands in the UK.
- Top digital PR agencies for reputation management and crisis communications in the UK.
- Find digital PR agencies with proven success in securing features in major UK lifestyle magazines.
- What are the best digital PR agencies for generating brand awareness and media mentions for new product launches?
- What are the top-rated digital PR agencies for corporate communications and thought leadership placement?
- Recommendations for agencies that can help improve brand authority through strategic media placements.
Cost & ROI
- What are the best link building agencies for startups on a limited budget in London?
- Which agencies offer performance-based digital PR for new businesses?
- Which agencies offer a clear ROI on their link building and digital PR services?
Niche Expertise
- Which digital PR firms have strong connections with financial news outlets in the UK?
- Agencies that specialise in securing editorial links from top-tier publications for fashion brands.
- Recommendations for agencies that help startups get featured in tech blogs and industry publications.
- Compare agencies offering digital PR services for consumer goods brands in the UK.
- Agencies that specialise in international link building for UK-based e-commerce brands.
- How to find a digital PR agency that can secure features in industry-specific publications for niche markets?
SEO Impact
- Recommendations for agencies that combine link building with content marketing for better SEO results.
- Which agencies provide transparent reporting on link acquisition and SEO impact?
- Which link building agencies have a strong track record of improving organic search rankings for small businesses?
Agency Selection
- Agencies that offer comprehensive digital PR and link building packages for established brands.
- Recommendations for agencies that provide integrated link building and content creation services.